Betting firms rushed to cash in on the psyche over the tournament, and poured millions into mainstream and social media advertisements. In , the industry was valued at 1. Policy makers barely took notice. As revenues tripled, and the number of firms operating soared to 27, the government began taking an interest in the industry. To place a bet, a person loads money into a virtual wallet run by the mobile money companies.
Winners collect their winnings through the same wallets, unless in the event of a jackpot which would require a bank cheque due to the large amounts involved. At least 13 million people have wallets for betting companies. A person tries to place a bet on his mobile phone, Courtesy: Daily Nation Government crackdown begins In , the Ministry of Interior set up a multi-agency team to look into the betting industry. The report established that betting companies made about billion shillings 2 billion US Dollars in , but remitted taxes worth 4 billion shillings million US Dollars.
The turnover rose amazingly by percent in the space of just five years. They were also tasked to show they are sufficiently liquid and had a good financial performance over the last four years. In May, the government banned media advertisements all betting advertisements on social media, mainstream media ads on gambling between 6am and 10pm, and endorsement of betting activities by celebrities. In July, the State ordered mobile service providers, first Safaricom then Airtel, to shut down the pay bill numbers and short text codes of all betting firms.
The list of firms included bigwigs SportPesa, Betin and Betway. The government also deported 17 directors of betting firms from Russia, Bulgaria and Poland for allegedly being in the country illegally. What is behind the government crackdown? One worry for the government is that up to , of the youths blacklisted by the Credit Reference Bureau CRB took mobile money loans to bet.
The CRB ranks the credit score of Kenyans, positive or negative, and determines whether they are eligible for a loan. Estimates of the number of blacklisted citizens range from 3 million to 5 million, with 35 believed to be under the age of It also emerged that most of the betting firms failed to remit the 20 percent withholding tax on payouts, and a good portion of the revenues made were wired to accounts abroad.
This was made possible through the ownership structure of the industry which is 90 percent foreign owned. There are few Kenyan owners, most of the staff at senior level are foreigners, yet they make their money from common Kenyan citizens. However, Watts and Underwood, foreigners, own the cumulative , shares while Kantaria, a Kenyan citizen, owns zero.
Another such firm is Gamcode Limited which operates as Betin, and has four shareholders. BetPawa, a major betting firm, is operated under Nanovas International and wholly owned by foreigners. Nanovas Limited, a foreign firm, owns Francis Galleri and Allan Galleri, named as directors, have 0.
Ownership structures in the four companies is a perfect replica of the entire industry, and an issue the government has frequently lamented. A Geopol survey in December noted that 40 percent of the low income gambling consumers are unemployed while 29 percent are students. Kenyan laws strictly indicate that betting must be conducted by citizens with a National Identification card and of ages above 18 years.
This has raised a serious problem that many youths are gambling not for fun as before, but to get a source of income to sustain their livelihoods. John Kinyaka has been betting for 5 years now. He told Ventures Africa that he cannot quit betting because it feeds him. Where will I get money to eat? To buy clothes? To keep applying for jobs? But with betting I can get my cash. Easy, not much stress. SportPesa Chief Executive Officer Ronald Karauri, who also heads the Association of Gaming operators has disputed the revenue figures cited by the government.
He says that betting firms make less that the billion figure in the report, blaming a confusion over the issue. Betin also moved to court last week, seeking orders to suspend the decision by the Interior Ministry not to renew its operating license. In an interview with a local radio station, Radio Jambo, in July, he argued that the true revenue of betting companies at the end of was between 20 billion and 25 billion — million US Dollars and that there is no way it could have soared to billion by mid According to the Kenya Revenue Authority, all bets placed with betting companies should be considered revenues and therefore taxable.
However, betting companies say that their revenue is the difference between the amount placed as bets and the amount paid as winnings. The billion figure appears to be the total amount staked each year, not what is actually retained by the companies. A lot of this is recycled money where punters bet, win, and bet again. The same money is being recounted over and over. Project management, Product development, Finance, Marketing, and Computer Engineering are headed by a highly credited and experienced team able to provide the perfect user experience for users in Tanzania.
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